7X Growth in
Sign-Ups Within 5 Months
Facing challenges in user acquisition and digital engagement, our client.
A leading SaaS platform for the construction industry – partnered with Accord Innovation to craft a high-performance PPC and multi-channel growth strategy. Our team drove measurable outcomes across Google, Meta, and YouTube Ads, resulting in exceptional sign-up growth and community expansion.
About SAAS Build
Our client is an innovative SaaS build transforming the construction subcontractor ecosystem through digital networking, learning, and business growth solutions. By fostering collaboration and providing accessible tools, the platform empowers subcontractors to scale their businesses through digital advancement.
The challenge
Despite a strong product offering, the client faced barriers in reaching and engaging its target audience. Key challenges included:
Low membership acquisition: Difficulty in driving new sign-ups and conversions.
Limited digital presence: The brand lacked awareness among subcontractors online.
Underutilized paid media: Inefficient targeting and ad spend limited performance.
Weak engagement metrics: Existing members were not actively contributing or participating in discussions.
Services Used:
STRENGTH IN NUMBERS
Business impact
Since partnering with Accord Innovation, the client experienced substantial improvements across all key metrics. Our data-driven strategy and precise campaign optimization delivered measurable results within 5 months.
Growth in Sign-ups
Increase in active participation
Growth in contributing members
Monthly Paid Visits generated
visits via Google Ads
visits via Meta Ads
visits via YouTube Ads
Increase in Views
Our Strategic Approach
1️⃣ Performance Marketing with Google Ads
We developed buyer personas tailored to the subcontracting niche and leveraged advanced targeting techniques such as dynamic keyword insertion, ad customizers, and negative keyword optimization to ensure high-intent visibility and cost efficiency.
2️⃣ Conversion Optimization for Meta Ads
Using Meta’s audience insights, we crafted carousel, video, and story campaigns highlighting real member success stories. Continuous A/B testing and performance analysis improved CTR and conversions while maximizing ROI.
3️⃣ YouTube Ads Strategy Upgrade
We produced engaging, story-driven video content spotlighting community success. Our mix of skippable and non-skippable ad formats, coupled with ad sequencing, improved viewer retention and strengthened emotional connection with the brand.
“Accord Innovation helped us achieve what seemed impossible - a 7X growth in sign-ups in just five months. Their deep understanding of SaaS and precise PPC management turned our vision into measurable results. The collaboration has set a new benchmark for our marketing efforts.”
The Outcome
Our unified cross-channel approach not only achieved but exceeded all growth benchmarks. The campaigns laid the foundation for sustained lead generation, community engagement, and brand visibility across digital platforms.
