ROI-Driven paid search optimization
Our relationship with you relies on getting results, and paid search marketing results are measured in ROI. Each and every day, our primary focus is building ROI by interpreting real data and creating campaigns that convert. This includes:
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
Accord Innovation
How our paid search marketing service can help grow your revenue
Combining search engine marketing with conversion rate optimization (CRO)
The secret to a successful SEM campaign is much more than just making your website appear on Google. Other SEM agencies in India would just set your ads to appear on Google, and leave it there. These campaigns are not performing up to its optimal level.
The secret to achieving optimal SEM results lies in the ability to get as many people as possible to call/contact you after they click on your ad and land on your website. For example, your current SEM ads are getting 2% conversion rate on your landing page. That means out of 100 people that visit your page, 2 people contact you.
Real certified Google Ads professionals
Get a team of certified Google Adwords / SEM specialists who have a minimum of 2 years experience managing various SEM campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.
what you get
What is included in our paid search marketing services?
When you partner with
Accord Innovation
, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:services
services
services
ad services
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PPC audit services
One of the first steps we’ll take to elevate your business is to provide a comprehensive PPC audit. We’ll thoroughly evaluate every significant element of your existing PPC campaigns and compile a detailed report highlighting what’s working and what isn’t. This report will break down each aspect of your PPC strategy, identifying areas for improvement and offering actionable recommendations to enhance your performance.
But that’s not all—if your business has more than four employees and spends over $1,000 per month on PPC, you qualify for a free PPC audit! We’re committed to helping you optimize your marketing efforts without adding extra costs. Get in touch with us today to get started on maximizing your PPC investment.
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Remarketing services
At Accord Innovation, we specialize in helping you harness the full power of remarketing, particularly through platforms like Google Ads. Google Ads empowers you to track visitors to specific pages on your website and deliver targeted ads to those users who have already shown interest in your offerings.
Our dedicated team will assist you in setting up essential tracking mechanisms and crafting compelling remarketing ads that effectively re-engage your target audience. By capturing their attention with tailored messaging, we’ll help you boost conversions and maximize your return on investment. Let us help you turn past visitors into loyal customers with a remarketing strategy that truly resonates.
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Geofencing ad services
At Accord Innovation, we provide comprehensive support to help you harness the full potential of geofencing, ensuring your ad campaigns are optimized for maximum impact. Our team of experts will assist you in identifying the ideal boundaries for your geofences and seamlessly integrating them into your Google Ads strategy.
By leveraging precise location data, we’ll set up geofences that align perfectly with your objectives, allowing you to reach the right people at the right time. This targeted approach maximizes the efficiency of your advertising efforts, driving higher engagement and better conversion rates.
Let Accord Innovation help you maximize your advertising impact with a geofencing strategy tailored to your business needs.
ad services
Social media ad services
While Google Ads is undeniably a powerful advertising platform, it’s important to recognize that there are numerous other effective channels for displaying ads and engaging with your target audience. Social media platforms, in particular, offer compelling paid advertising options that should not be overlooked. Given that users spend approximately 28% of their internet time on social media, these platforms present a fantastic opportunity to connect with your audience where they are most active and engaged.
By diversifying your advertising efforts to include social media, you can:
- Reach a Wider Audience: Tap into the vast user bases of platforms like Facebook, Instagram, Twitter, and LinkedIn.
- Enhance Engagement: Leverage interactive ad formats that encourage user interaction and foster brand loyalty.
- Target Precisely: Utilize advanced targeting options to reach specific demographics, interests, and behaviors.
- Optimize ROI: Benefit from cost-effective advertising solutions that can deliver high returns on investment.
At Accord Innovation, we specialize in helping businesses like yours harness the full potential of social media advertising. We’ll work with you to develop a comprehensive strategy that complements your Google Ads campaigns, ensuring you maximize your reach and impact across all digital channels.
Creating Success
What makes our paid search management services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.
